ECU AMA x COB's Industry Insights in NYC Fall 2024

As the vibrant hues of autumn leaves blanketed New York City, the East Carolina University American Marketing Association (ECU AMA), in collaboration with the College of Business (COB), set out on an impactful industry trip during Fall Break 2024. This carefully curated experience aimed to provide students with valuable career insights, valuable networking opportunities, and a chance to immerse themselves in the dynamic spirit of the city.

Exploring Major Industry Leaders

The trip included visits to renowned industry leaders such as Conductor, Tombras, NYSE, MoonPay, Datasite, and Spectrum Enterprise. Each site offered students a unique opportunity to engage with professionals who generously shared their expertise and experiences.

New York Stock Exchange Tour

At the New York Stock Exchange, students experienced one of the world’s leading financial institutions firsthand. The visit was more than a visual experience; it provided insights into how market trends and financial strategies evolve. For instance, students learned that trading volume at the NYSE can reach over 1 billion shares on a busy day, showcasing the market's intensity.

During discussions with industry experts, students posed numerous questions about their career paths and industry trends. Topics ranged from the rise of digital marketing to future job prospects in technology sectors, highlighting the fast-paced changes in the marketplace.

Learning from Industry Experts

One standout moment of the trip was the visit to MoonPay, a trailblazer in the cryptocurrency sector. Here, students explored innovative marketing strategies that keep the company competitive in a rapidly changing landscape. For example, MoonPay has seen a 150% increase in user adoption due to its clear brand messaging and targeted campaigns. This revelation was particularly motivational for those considering careers in fintech.

AMA Executive Team at Conductor

The visit to Datasite further highlighted the impact of technology on business transactions. Students gained a valuable understanding of data analytics and digital transformation strategies essential for any aspiring marketing professional. In a world where approximately 30% of business processes are projected to be digital by 2025, this knowledge is crucial for staying ahead in their careers.

At each location, students had the opportunity to tour the offices. These explorations not only highlighted innovative design but also communicated the vibrant company cultures of these industry leaders.

Building Connections and Lasting Memories

Beyond professional growth, the trip fostered connections and created lasting memories among members of ECU AMA and COB. Students explored NYC’s iconic spots together, sharing meals filled with laughter and stimulating conversation.

AMA Executive Board exploring NYC

This blend of professional learning and personal experience made the trip memorable, providing students with a holistic understanding of the marketing landscape. The relationships they built during this trip are expected to extend beyond the trip, creating a supportive network for their future careers.