December 2025 Recap

December marked the final AMA event of the semester, and we closed the year with a hands-on, interactive marketing workshop that challenged members to think creatively and strategically.

TQL Workshop: Create a Marketing Strategy Campaign

TQL Workshop: Create a Marketing Strategy Campaign Group Photo

Our last meeting brought members together for Create a Campaign: Marketing Strategy, led by Meredith Finley from TQL.

Students were divided into small teams and given a mock product or real TQL challenge, then tasked with crafting a marketing campaign under time pressure.

Meredith guided each team through the process, providing professional feedback and sharing insights from her experience in the industry. The session emphasized teamwork, brand strategy, and creative problem-solving, giving members a chance to apply marketing concepts in a real-world scenario.

The energy in the room was contagious. Members collaborated, brainstormed, and pitched their ideas, all while learning from Meredith’s expertise. The workshop also provided networking opportunities and a chance to connect with professionals in the logistics and marketing fields.

Our last meeting of the semester was truly AMAzing. It was inspiring to see members bring their creativity, enthusiasm, and collaboration to the table, leaving the workshop with practical skills and valuable insights to carry into the new year.

We’re grateful to Meredith Finley and TQL for making this experience possible, and we can’t wait to see what 2026 has in store for AMA at ECU!