December marked the final AMA event of the semester, and we closed the year with a hands-on, interactive marketing workshop that challenged members to think creatively and strategically. TQL Workshop: Create a Marketing Strategy Campaign TQL Workshop: Create a Marketing Strategy Campaign Group Photo Our last meeting brought members together for Create a Campaign: Marketing Strategy, led by Meredith Finley from TQL. Students were divided into small teams and given a mock product or real TQL...

November was a month focused on professional development and career exploration for AMA at ECU. Through collaborative events and conversations with industry professionals, members gained practical insights into sales, communication, and career opportunities across multiple industries. Master the Message, Nail the Sale! Master the Message, Nail the Sale Group Photo One of the highlights of the month was Master the Message, Nail the Sale, hosted in collaboration with the Pirate Sales Club. AMA...

October was a fun and busy month for AMA! From meeting industry leaders to hanging out over pizza, our members had plenty of chances to learn, connect, and enjoy time together. Bennie Johnson: Building a Career in Marketing We started the month with a visit from Bennie Johnson, CEO of the American Marketing Association. He shared how his career started, the lessons he’s learned, and what it takes to grow in the marketing world. Bennie talked about staying adaptable, finding your path, and...